Identity
Tagline
the room as biography
Market
Luxury residential, Detroit
Client Tier
High-net-worth, experience & outcome focused
Brand
From Lévi-Strauss — the person who builds meaning from accumulated fragments. Creating a collection that tells your story. Using the new, the old, what was found, what was kept.
Designer Archetype
Bibliophile
·
the estate as character with a story to tell
Legacy money
·
maximalism
Harvard library
meets
flower field
Whimsy
and
serious
Design Philosophy
- Every object is a notation: I was here, I noticed this, this meant something.
- Rooms are not decorated — they are written.
- Understated opulence.
- Every object is beautiful, but useful and practical.
- Lived-in opulence — you can make a mess and still look elegant.
- Only items that age well or are thoughtfully chosen for how they wear and tear.
- Mixture of high-end and everyday in common applications.
Core Tensions
Classic
+
Maximal
Grand
+
Personal · Warm · Comfortable
Inherited
+
Chosen
Client Filter
Attracts
- Intelligence, forever learners
- Clients who want the room to look like them in 20 years
- Close collaboration — done-for-you, but with you
Repels
- Trend chasers
- Commercial, common, or traditional
- Fast turnarounds